Guidelines on How to Create a Practical Business Plan

business plan guide

Are you speculating about launching a business enterprise or attracting investors?

Crafting a solid business plan will equip you with the greatest base for your organization.

A business plan is a roadmap that describes your business purposes, predicted results and the strides you require to take to realize those purposes.

Every business requires to have a business plan as it serves as a directory to the organization. However, when most people plan on writing one, their initial thought is that it has to be a well written, forty-page document.

One then gets sceptical on whether the document is worth the time and effort.

What you should have in mind though is that the length of your business plan will depend on the complexity of your business model. A great organization plan can be brief and straightforward. What’s crucial is the material it yields and its overall format.

Key Segments of a Business Plan

Executive Summary

This section of a business plan outlines what your business requires and your aspirations. It sums up the full document, and most individuals choose to write it last. However, you can draft it at the start as it can offer you some direction on how to go about the rest of the document.

An executive summary should feature the purpose of the report, the merchandise or services you are offering, your target market and indicate what problem your corporation is trying to fix.

If you need to appeal to investors for your business, summarize your financial report and offer a snapshot of your growth estimates.

Important tip!

When drafting an executive summary, fixate on the primary reasons that can contribute to the prosperity of your venture.


In this segment of your business plan, you will provide a further comprehensive definition of your proposed venture. This encompasses the dilemma the business is trying to deal with and the proposed solution.

This is where you indicate your target market and you discuss your rivals and what you plan to do differently or better to have achieve competitive superiority.

For those seeking investors, be certain to look into the statutory framework of your organization that is, for example, if your firm is a limited liability corporation or otherwise.

Important tip!

Keep your introduction short but memorable, such that anyone reading it knows immediately what your business is about.

Market Analysis

In this step, you dive into the details and demonstrate your awareness of your industry, target market, and competitors. Your market analysis should comprise:

 A Summary of Your Industry.

We can spell out an industry as a sector in an economy in which organizations share common or complementary commodities or services an example is the Agriculture industry.

In this part of a market evaluation, you look into your industry’s present and future prospect. Where it is right now and where it’s heading in terms of inclinations and growth. This should be clearly indicated in your business plan to ease future reference.

Your Target Customers

This is an essential part of your market analysis as you get to reveal who your possible clients are. Here, narrow down their age, gender, location and provide any other demographic data relevant to them.

As your business enterprise grows, you may be  require to review your target market to ensure that it still fits your business.

Your Competition

Here you get to indicate who your competition is and the outputs and services that they offer.

By carrying out a competitive evaluation, you get to understand the ins and outs of your competition and research prospects that can make you rise and surpass them. This is one of the most crucial sections in any business plan.

Organization and Management Plan

This is another significant division of your business plan where you get to examine how your organization will be structured and who will be part of running its day-to-day affairs.

For this, you can use an organization chart to illustrate a clear reporting structure and highlight who will be answerable for what.

This section is notably necessary if your business is a partnership or a limited liability company with two or more associates. Here, you get to outline the competences of every team member and reveal what they bring to the table in terms of skills and prowess.

It is more so key if your organization is a sole proprietorship, as it will introduce you and acknowledge the role you will play to assure your business is lucrative.

Financial Plan

financial planThe fiscal plan is without a doubt the most critical part of a business plan. Most entrepreneurs find this section challenging as they now have to indicate all the other segments of their business plan in terms of figures.

A factor to note however is that you don’t need an accounting or business degree to come up with a monetary strategy for your business. You just need to generate rational valuations of your sales and revenue.

To break the two down, you need to review at the subsequent segments of a financial plan:

  • Income Statement

Also referred to as a profit-and-loss account, an income statement in a business plan shows you how much your venture generates over a course of time.

In an income statement, you detail all your revenue and expenses streams and this is commonly prepared on an excel sheet or table.

You also detail the cost of goods sold. These are also referred to as COGS, and they are the costs that go directly into producing the goods and services you have traded or those that you plan to trade if you are a startup firm.

The final component of your income statement is determining your gross margin. Here you deduct the Yields of stocks traded from your gains or revenue.

For illustration, if gain from your sales is $1000 and the cost of goods sold is $500 dollars then your gross margin will be $500.

  • Cash Flow Statement

A cash flow report in a business plan is an analysis of the inflow and outflow of cash or other cash equivalents in an organization. This is a fundamental piece of your financial plan because without solid intelligence on how much money you have, its origins or where it’s going to, then you will have a tough time running your business.

  • Balance Sheet

This is a financial document in a business plan that indicates the business’s assets, obligations and investors’ equity. Assets are what your organization owns, liabilities are what your business owes, and investors’ equity is what remains of your assets after paying off your liabilities.

The financial section of your organization plan largely helps to provide information on whether your venture concept is feasible, and whether it will be appealing to investors.

Important tip!

For your organization to be successful, make certain that it’s making adequate revenue to meet its fiscal obligations.


This is the last segment of your business plan.

Here, you provide detailed information that backs your plan. This essentially comprises any product graphics, sketches, charts or resumes for your team members.

Important tip!

The appendix should only give information linked to your business plan.

In a nutshell, here’s 5 reasons why you should draft a business plan:

  • A business plan helps you get a bigger picture of your business, whether it’s a startup or an existing business.
  • It helps you concentrate on the essential matters and sets your priorities right. A well though out business plan will help you align your everyday activities with your plan.
  • It helps you handle any changes that may ensue as you are able to track your business’s progress and adapt accordingly based on any new developments.
  • It develops accountability for your business. This is because you get to work with explicit, quantitative, feasible, pragmatic and time-bound goals that you have set in your business plan.
  • It helps you manage your revenue and expenses, as you are able to observe your cash flow and gauge it based on your financial plan.

Wrapping It Up

Anyone can come up with a brilliant business idea. However, converting an idea into a profitable enterprise is a different story, and can be a challenge to many.

It is vital that you have a practical business plan before getting legal advice, renting office space, or creating an LLC. This will assist you in remaining coordinated and focused through out the start up process.

What’s more, you will be able to easily run your ideas by some independent minds and get some valuable feedback on your proposed venture. This is what makes having a good business plan so important.

With the tips above, you are now primed to create a great business plan for your startup.

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4 Responses

  1. June 9, 2021

    […] of finances and expenses throughout a business’s lifespan makes it easier for you to adjust your business plan accordingly to help solicit new business partners or […]

  2. June 9, 2021

    […] of finances and expenses throughout a business’s lifespan makes it easier for you to adjust your business plan accordingly to help solicit new business partners or […]

  3. June 13, 2021

    […] of finances and expenses throughout a business’s lifespan makes it easier for you to adjust your business plan accordingly to help solicit new business partners or […]

  4. June 13, 2021

    […] of finances and expenses throughout a business’s lifespan makes it easier for you to adjust your business plan accordingly to help solicit new business partners or […]

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